Privacy Policy

Thank you for visiting AGA!

AGA Performance Ltd cookie policy.

1. Cookies and tracking pixels

To improve our web service and to make your experience as comfortable as possible, we use cookies. Cookies are small text files saved on your PC when you visit our website. They help us recognise your browser as yours. Cookies save information such as your language settings or the duration of your visit to our website. They save data entries you make on the website so you don’t need to enter your data each time you use our services. Cookies help us to recognise your preferences and adjust our website to your areas of interest. Every time our website loads, we record how often it is visited and clicked on by using tags on our website called tracking pixels. These tracking pixels do not interfere with your PC.


If you want to prevent performance and advertising cookies from being saved, you can change your cookie preferences below.

2. Your Cookie Settings

Required Cookies

These cookies are required for the site to function and cannot be disabled.

Functionality Allowed

  • Error tracking and reporting
  • Anonymous user_id usage by Google Analytics
  • Activation of A/B testing tools and analytical tools

Functionality NOT Allowed

  • Twitter, Facebook, Google, and/or Pinterest page-view and purchase-flow tracking
  • Activation of Twitter & Facebook sharing buttons on our Blog
  • Personalised advertisement on our and any partner pages
To learn more about the different cookies in detail, please check the cookie paragraph in our privacy policy.

3. Data Protection Statement

AGA Performance Ltd – 25 Jul 2019

The protection of your personal data is of particular concern to us at AGA Performance Ltd.

Therefore, we comply with the legal requirements when we collect and process your personal data. Below you will find extensive information about the scope and purpose of collecting data.

4. Principle Anonymous Data Use

In principle, our website can be used without providing personal data. The legal basis for data protection can be found in the General Data Protection Regulation (GDPR). 

When you access our website some information, such as IP address, is transferred. You are also providing information about the end device used (computer, smartphone, tablet etc.), the browser used (Internet Explorer, Safari, Firefox etc.), time of visit to the website, the so-called referrer and volume of data transferred.

We cannot use this data to identify an individual user. We only use this information to determine how to improve website performance or content, if necessary, and make their design even more appealing to you.

Please bear in mind, however, that in the case of a static IP address, personal identification is possible by RIPE query in individual cases, although we do not perform this. Nevertheless, this website is accessible for both static and dynamic IP addresses assigned.

5. Collection and processing of personal data

We only collect personal data if you provide it to us, for example when you contact us, via the website. 

We use the personal data you provide only to the extent that your data is necessary for rendering or processing our services.

We store your data for as long as is necessary to achieve the intended purpose or for as long as legal retention periods require data to be stored. Your data is subsequently deleted in accordance with legal requirements or processing is restricted. 

In the case of use purely for information, i.e. if you do not register or send us information another way, we only collect personal data which your browser transfers to our servers. If you want to view our website, we collect the following data, which we require for technical purposes in order to show you our content and guarantee stability and security (legal basis is a legitimate interest pursuant to Article 6 (1) (f) GDPR). 

In the context of the balance of interests in accordance with Article 6 (1) (f) GDPR, we have considered and weighed up our interest in website provision and your interest in data protection compliant processing of your personal data. As the data below is technically required for the provision of our service in order to offer you our website and also guarantee stability and security, in particular protection against misuse, we have reached the conclusion that, with a state-of-the-art oriented data security guarantee, this data can be processed whereby appropriate consideration will be given to your interest in data protection compliant processing.

DataPurpose of processingStorage
Operating system usedEnsure evaluation by device and optimised display of the websiteIndefinite
Information about the browser
type and version used
Evaluation of the browser used to optimise our websites for itIndefinite
IP addressPresentation of the website on the respective device
Investigation and prevention of fraud
Proof of user’s consent to receiving the newsletter
Date and time of visitInvestigation and prevention of fraud
Proof of user’s consent to receiving the newsletter
If applicable, manufacturer and
model of the smartphone, tablet
or other device
Evaluation of device manufacturers and types of mobile end devices for statistical purposesIndefinite

6. Contact Email

You can contact us by e-mail.

Obviously, we will use the personal data provided in this way only for the purpose for which you make it available to us when you contact us.

Providing this data is entirely voluntary and with your consent. If the data in question refers to communication channels (for example, e-mail address, phone number), you also give consent for us to contact you or resolve your issue via these communication channels.

Obviously, you can withdraw your declarations of consent for the future at any time. If you wish to withdraw your consent, please contact the data controller indicated at the end of this statement.

7. Cookies and tracking pixels

We use cookies to improve our web service and make your use as easy as possible. Cookies are small text files which are saved on your computer when you visit our website. They facilitate the repeated allocation of your browser. Cookies save information, such as your language settings, duration of the visit to our website or the entries you made there. This means that the required data does not need to be entered again each time the service is used. Moreover, cookies help us to recognise your preferences and adjust our website to your areas of interest.


Most browsers accept cookies automatically. If you want to prevent cookies from being saved, you can select the ‘Accept no cookies’ option in your browser settings. To find out exactly how this works, you can consult your browser manufacturer’s instructions. You can delete cookies that have already been saved on your computer at any time. Please bear in mind, however, that our website service can only be used to a limited extent without cookies.


Moreover, every time our website is loaded, we record how often it is visited and clicked on by using tags on our website, so-called tracking pixels, likewise without any interference and intervention for your computer.


You can review your cookie settings at any time by clicking the link below:

AGA Performance Ltd Privacy Preference Centre

8. Google Analytics

We use the Google Analytics service from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) to analyse our website visitors. Google uses cookies to track the use of the online product or service by users and the information is generally transferred to a Google server in the USA and stored there.


Google will use this information on our behalf to evaluate the use of our online products and services by users, to compile reports on the activities within these online products and services and to provide us with further services associated with the use of these online products and services and the use of the internet. Pseudonymous user profiles can be created from the processed data.


We use Google Analytics only with IP anonymisation enabled. This means that Google will truncate the IP address of users within Member States of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent cookies from being stored by adjusting the settings to their browser software accordingly.


The legal basis for the use of this service is Art. 6 paragraph 1 sentence 1 letter f GDPR. Users can prevent the collection of data generated by cookies by downloading and installing the browser plug-in that is available at the following link:

Google is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection legislation (


If you do not wish to be tracked by Google Analytics in the future, you can change your cookie settings below:

AGA Performance Ltd Privacy Preference Centre

9. Transfer of data to third parties

We only pass your personal data on to third parties if:

  • You have given your explicit consent to this,
  • Forwarding data is necessary for the assertion, exercise or defense of legal claims and there is no reason to assume you have an overriding  legitimate interest in your data not being passed on,
  • In the event that we have a legal obligation to forward data, and
  • This is legally permissible and required for the performance of the contractual relationship with you.

In the case of data transfer outside the European Union, the high European level of data protection essentially does not exist. It may be the case with a transfer that an EU Commission adequacy decision in accordance with Article 45 (1) (3) GDPR is not currently in place. This means the EU Commission has not yet decided that the level of data protection in the respective country corresponds to the level of protection in the European Union based on the GDPR. Consequently, we have put the appropriate guarantees referred to above in place. Potential risks, which cannot be ruled out completely in connection with data transfer, are in particular:

  • Your personal data could be processed over and above the intended purpose.
  • Moreover, there is a possibility that you may not be able to exercise your rights in relation to data protection, for example your right of access, to rectification, erasure or data portability, on a consistent basis and enforce these.
  • It may also be highly likely that data is processed incorrectly and in quantitative and qualitative terms, the protection of personal data fails to meet the requirements of the GDPR in full.

10. Social Plugins

This website uses social plugins from providers:

  • Facebook (Facebook Ireland Ltd. 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)
  • Instagram (Facebook Ireland Ltd. 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)
  • YouTube YouTube, LLC, 901 Cherry Ave. San Bruno, CA 94066, USA
  • LinkedIn LinkedIn Ireland Unlimited Company, Attn: Legal Dept. (Privacy Policy and User Agreement), Wilton Plaza, Wilton Place, Dublin 2, Ireland

These plugins normally collect your data and transmit it to the server of the respective provider.

After being activated, these plugins also record personal data, such as your IP address, and send this to the server of the respective provider where it is stored. Active social plugins also create a cookie with a unique identifier when accessing the respective website. This allows the provider to create profiles on your usage behaviour. This also happens when you are not a member of the social network of the respective provider. If you are a member of the provider’s social network, and if you are logged in to the social network while visiting this website, your data and visit information can be associated with your profile on the social network. We cannot influence the exact scope of the data collected on you by the respective provider. Please refer to the privacy policies of the respective social network providers for more detailed information on the scope, manner, and purpose of data processing, and on your rights and setting options to protect your privacy. These are available at the following addresses:

11. Your rights

Information on the rights of data subjects

Each data subject has the right of access in accordance with Article 15 GDPR, the right to rectification in accordance with Article 16 GDPR, the right to erasure in accordance with Article 17 GDPR, the right to restriction of processing in accordance with Article 18 GDPR, the right to object in Article 21 GDPR and the right to data portability in Article 20 GDPR. The limitations according to Articles 34 and 35 BDSG apply to the right of access and to the right to erasure.

Information on the option to lodge a complaint

You also have the right to lodge a complaint with the competent data protection authority about our processing of your personal data.

Information on withdrawal of consent

You can withdraw your consent with us to process personal data at any time. This also applies to withdrawals of a declaration of consent that were given to us before the General Data Protection Regulation came into effect, i.e. before May 25, 2018. Please note that this withdrawal will only apply prospectively. This does not affect processing that took place prior to a withdrawal.

Right in the event that data is processed for direct marketing purposes

You have the right pursuant to Article 21 (2) GDPR to object to the processing of personal data concerning you. In the event that you object to processing for direct marketing purposes, we will no longer process your personal data for this purpose. Please note that this withdrawal will only apply prospectively. This does not affect processing that took place prior to a withdrawal.

Information on right to object in the case of balance of interests

If we process your personal data based on a balance of interests, you can object to such processing. If you exercise this right to object, please state the reasons why we should not process your data as we have described. If your objection is justified, we will review the situation and either stop or adjust data processing or explain our compelling legitimate reasons for processing to you.

Links to other websites

Our website may contain links to the websites of other providers. Please note that this Data Privacy Statement applies only to the website of M-is. We have no influence on or control over the compliance of other providers with applicable data protection regulations.

Amendments to the Data Privacy Statement

We reserve the right to amend or adjust this Data Privacy Statement at any time subject to compliance with applicable data protection regulations.

Controller and data protection officer

Alternatively, you may contact our external data protection officers at any time if you have any questions regarding the collection, processing or use of your personal data or in the case of access, rectification, blocking or erasure:


Data controllerController's data protection officer
AGA Performance Ltd
Home House, Church Street, London, UK, TW7 6DA 
E-Mail: [email protected]
AGA Performance Ltd
Home House, Church Street, London, UK, TW7 6DA 
E-Mail: [email protected]