Assess Potential Develop Capability
Drive Performance

Assessment, training, coaching and HR support that turns capability gaps into measurable performance.

Wherever your people are, whatever language they speak.

30+

Years

45

Countries in operation

136,000+

People Developed

70%

Repeat clients

Trusted across industries

Why AGA Performance

Your people have the potential. Knowing where to focus is the hard part.
AGA Performance finds the gap, builds the capability and measures the result.

Invest where it matters.

Data-informed assessment identifies where your people need support, so investment goes where it matters.

Built for you.

No off-the-shelf solutions. We shape programmes around your people, operations, culture and goals.

Scale easily.

Our global network delivers consistently across locations, languages and organisational scale.

With you all the way.

We work alongside your people, bringing the expertise and capacity you need without adding unnecessary complexity.

The AGA Performance Services

Six capabilities. One goal: better organisational performance.

Competency-Based Assessment

Better people decisions.

Unlock the potential of your existing workforce and prospective talent. Evidence-based assessment centres that reveals strengths, uncovers capability gaps and empowers smarter hiring, targeted development and stronger performance

Competency-based interviews · Real Life Simulations · Psychometrics · Leadership Scenarios · Business Case Studies

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Competency-based assessment seminar

Leadership Development

Leaders who change performance.

Tailored programmes that go beyond the training room, turning leadership learning into lasting behaviour change and measurable impact.

Programmes · Workshops · Coaching · Action learning · Peer learning · On-the-job application

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Leadership development

Performance Coaching

Turn potential into performance.

Confidential, tailored coaching that turns insight into practical action, lasting behaviour change and measurable impact.

New roles · Change · Greater responsibility · Performance challenges · Increased impact

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Performance coaching conference

Curriculum Design & Delivery

Learning that turns into performance.

Focused, practical learning journeys built around your strategy, with clear outcomes and support that continues after the training room.

Capability diagnostics · Bespoke curriculum design · Expert-led delivery · Workplace application · Coaching & peer learning · Impact & reinforcement

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Curriculum design

Outsourcing Support

Extra capability. Exactly where you need it.

Experienced people who work as an extension of your organisation, without the cost and complexity of building permanent teams.

Training teams · Back-office support · Field teams

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Outsourcing support

HR Consultancy

Practical HR, without the complexity.

Practical, tailored expertise that strengthens your people, processes and performance, whether you have an HR team or not.

HR strategy · Organisational design · Talent management· Recruitment & selection; Leadership & culture · Change management · People development · HR processes  · Induction

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HR consultancy

How we work

The AGA Performance Method

Understand

Start with the real challenge.

One approach behind every service, so every solution stays focused on measurable impact.

Develop

Build what matters.

We learn your organisation, people and priorities, then agree what needs to change and what success looks like.

Apply

Turn insight into action.

We build in practice, coaching and reinforcement in the context of real work, because capability only creates value when it’s applied.

Perform

Connect development to impact.

We agree the outcomes that matter, then measure what changes.

Digitally enhanced

Smarter, more accessible, more effective.

We combine our people expertise with AI and emerging technologies to make our services more personalised, scalable and measurable.

what our clients say

Trusted Globally Across Industries

image of founders with a shared moment (for a edtech)
I’ve always found AGA to be excellent to work with. They get a real understanding of the brief at the beginning of a project and deliver quality courses to budget, on time, and with excellent delegate feedback.

I would recommend Karen and the AGA friendly team to any company.
Hayley Benbow, General Manager, Aftersales Services
15
years of collaboration
Hugely beneficial
personal coaching
image of founders with a shared moment (for a edtech)
My new starters asked me if all Academy training was as good as this session - I said yes!
 
The programme adds so much value both in content and approach but also by giving us manageable bite sized and pragmatic training.
 
Every trainer went above and beyond.
Attendee of 'Core Employee Curriculum'
‍
‍
Loved it!
‍
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My coach helped me see myself and my work in new ways, work through long-standing challenges, and develop fresh perspectives.

A fantastic listener helped providing practical tools that have made a significant impact on my effectiveness as a leader.
Anonymous Leader Coached by AGA
‍
‍
Lasting impact
on my effectiveness as a leader
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I have enjoyed the course so much and feel I am taking away some extremely useful skills.  

The trainer was informative, vibrant and fun! I was excited to return for Part 2. It has been one of the best and most useful training I have been on.
Attendee of training: 'Managing Challenging Conversations'
The Best
and most useful
Thank you!
‍
TEAM

Meet The Team

Or at least some of us in the UK, as we decided against listing all our 150+ associates operating globally.

John Young
Chairman
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John is Executive Creative Director of our sister company, M-IS, and Chairman of AGA Performance.

He provides creative vision and strategic direction, leading the creative and digital teams with whom we collaborate closely across numerous projects.

John Young
Chairman
Sue Purcell
Managing Director
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Sue is Managing Director and co-founder of AGA Performance, alongside Anne Gray.

Following senior commercial and global training roles at Marks & Spencer, she has become a leading force in assessment programme design.

An experienced qualified Assessor, Sue oversees quality assurance, ensuring consistently exceptional standards across all our work.

Sue Purcell
Managing Director
Sue Dixon
Senior Project & ISO Manager
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As Senior Project Manager at AGA Performance, Sue works closely with the Managing Director to deliver both strategic and operational projects.

With over 24 years’ experience in HR and Training at Mercedes-Benz UK, she brings exceptional professionalism, efficiency and a strong client-focused approach to every project.

Sue Dixon
Senior Project & ISO Manager
Sol Duval
Associate Project Manager
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Sol is an experienced Project Manager specialising in training and assessment delivery.

Having led complex UK and international programmes across the automotive, non-profit and education sectors, she combines expertise in project delivery, stakeholder engagement and evaluation with a highly organised, calm and professional approach.

Sol Duval
Associate Project Manager
Suzanne Chapman
Finance Manager & HR Support
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Suzanne has been with AGA Performance for over 30 years, building extensive experience and strong relationships with colleagues and clients.

As Finance Manager, she oversees all day-to-day financial operations, working closely with the Managing Director on budgeting, financial planning and management accounts.

Suzanne Chapman
Finance Manager & HR Support
Karen Rawlins
Learning &Development Director
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Karen is Learning and Development Director at AGA Performance, bringing over 25 years’ experience in strategic HR and leadership development across private, public and not-for-profit sectors in the UK and internationally.

A qualified Coach and Assessor, she specialises in designing and delivering impactful leadership development programmes.

Karen Rawlins
Learning &Development Director
Joaquin Picola
Head of Integration, M-is
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Joaquin is Head of Integration at our sister company, M-IS, having worked with global brands including Volvo, British Airways, BAE Systems and Panasonic.

He supports AGA Performance with content, media and strategy, exploring innovative engagement channels and immersive technologies to enhance client programme delivery.

Joaquin Picola
Head of Integration, M-is
Minouche Daniels
Graphic Designer
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Minouche is an experienced Graphic Designer and Artworker, with a portfolio spanning UK Government international trade programmes and projects for the Royal Navy, RAF, Rugby World Cup and HS2.

She works closely with AGA Performance to produce high-quality materials, ensuring consistency and adherence to client brand guidelines.

Minouche Daniels
Graphic Designer
Ana Simon
Information Architect
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Ana is an independent information designer behind our course modules and pitch decks.

Using hierarchy, colour and movement, she turns dense content into slides people actually want to learn from.

Ana Simon
Information Architect
Rebecca Wood
Leadership Development, Coaching & Accredited Assessor
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Rebecca is an experienced Training Specialist and Coach, with a strong track record of designing and delivering programmes for leading organisations including commercial vehicle and premium automotive brands.

She has also partnered with the Institute of the Motor Industry to develop and implement management, leadership, sales and customer service assessment and accreditation programmes.

Rebecca Wood
Leadership Development, Coaching & Accredited Assessor
Sarah Dawson
Leadership Development, Coaching & Accredited Assessor
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Sarah is an accredited HR Assessor, trainer and coach.

She is known for securing excellent outcomes for individuals and organisations, across a range of sectors, using her infectious enthusiasm to encourage and motivate development of managers at all levels.

Sarah Dawson
Leadership Development, Coaching & Accredited Assessor
Kate Coulson
Recruitment & Selection Specialist
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Kate brings extensive experience in recruitment, selection, training and organisational change, with expertise in process design and project management.

Her work includes leadership development, recruitment transformation and management programmes for international organisations.

She is currently undertaking a Level 7 qualification in Strategic Leadership.

Kate Coulson
Recruitment & Selection Specialist
Jeff Cole
Operational Accredited Assessor
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Jeff brings extensive frontline operational experience from his career as an Automotive General Manager.

An IMI-accredited Management and Leadership Assessor, he has worked with AGA Performance on numerous management assessments across passenger car and commercial vehicle sectors, in both the UK and Middle East.

Jeff Cole
Operational Accredited Assessor
Andy Daniels
Operational accredited Asessor, Training Design & Delivery Specialist
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Andy is a highly experienced business consultant with a proven track record in developing and delivering training across all organisational levels, from boardroom to frontline.

Since 2016, he has conducted operational assessments for AGA Performance across automotive, telecommunications and pharmaceutical sectors, working internationally throughout Europe, the Middle East, Africa, Asia and South America.

Andy Daniels
Operational accredited Asessor, Training Design & Delivery Specialist
Chris Jossaune
Operational Assessor
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Chris brings extensive automotive retail and wholesale experience, having worked in his family’s Ford dealership before joining Mercedes-Benz UK in 2001.

He has played a key role in major aftersales projects and is an accredited assessor, experienced mentor and coach, combining industry knowledge with a practical, credible approach.

Chris Jossaune
Operational Assessor
Deborah Cooper
Operational accredited Asessor, Training Design & Delivery Specialist
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Deborah is an accomplished Learning and Development specialist with extensive international experience designing and delivering innovative programmes across diverse sectors.

A certified Business Coach, she has over a decade of experience supporting managers and directors to achieve their goals, develop their capabilities and realise their full potential.

Deborah Cooper
Operational accredited Asessor, Training Design & Delivery Specialist
Patrick Lake
Operational Accredited Assessor
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Emma is a highly qualified and experienced HR Director, leading Meraki in providing specialist support to AGA Performance.

A CIPD Fellow with postgraduate and Master’s qualifications, she was recognised with the 2019 Woman Who Micro Business Award and shortlisted for two B4 Business Awards.

Patrick Lake
Operational Accredited Assessor
Emma Browning
Managing Director, Meraki HR Solutions Ltd
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Emma Browning
Managing Director, Meraki HR Solutions Ltd
Reach out to us

Tell us the challenge. We'll suggest the fix.

Whether you need to close a skills gap, build a team, manage change or develop your next generation of leaders, we'll help you work out what comes next.